Make payments easy.

Rakuten Pay helps increase conversion rates by providing a quick and easy digital payment journey for your customers, as well as providing points and incentives with the Rakuten Point loyalty programme.

Simply put, it’s a win-win for you and your customers.

• Reduce cart abandonment

• Quick and easy checkout across multiple channels

• Attract Rakuten customers to your business



Reward your customers.

Rakuten Point is the loyalty programme that’s truly rewarding.

As a part of our affiliate programme, or as a retailer accepting Rakuten Pay, your customers will earn points when they shop with you. Earning Rakuten Point builds happy customers, and happy customers are loyal customers.


A business that cares.

As a company, we take our ESG (Environmental, Social and Governance) responsibilities seriously. Engaging with the challenges facing society will support our business growth and is at the very heart of our corporate mission.